What is the ImprovHQ philosophy?


Improv is certainly fun, energizing and uplifting. It also has the potential to be deeply transformative. Laughter and fun during an interactive learning experience provides an opportunity for growth through new ways of thinking and being. We recognize this opportunity and approach it with purpose.


Psychological safety is #1.

The number one piece of feedback we receive from clients is that participants feel safe getting out of their comfort zone to explore new skills. We all want to feel supported when we try something new. This is something that we take extremely seriously.

Find a positive perspective.

Some of us have a negative attitude, especially in the midst of uncertainty. Participants gain a gentle awareness of their approach and through our facilitation have an opportunity to “try on” positivity to a new degree. Positivity is fuel for creativity, innovation and inclusion. Just like negativity, it’s contagious.

Diversity of thought is one of our greatest assets.

We explore the richness of diverse perspectives in playful ways. Our sessions create space to experience our diversity as one of our greatest strengths.

Our Story

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Zoe is an improviser who became an entrepreneur.

Betsy is an entrepreneur who became an improviser.

We met in the middle. Wearing the same blue sweater.


At our first ImprovHQ gig, we showed up wearing the same blue sweater and we’ve been rocking the same blue as a team ever since.


About The Founders

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Betsy Crouch

Co-Founder ImprovHQ

BETSY CROUCH is an experienced coach, consultant, improviser, and a Co-Founder of ImprovHQ. She has been inspiring peak performance through sales management, coaching and consulting for over 10 years. Betsy is a Life and Business Coach and holds a Bachelor of Science Degree in Economics from the University of Michigan. She has conducted approximately 5,000 one on one coaching sessions. Betsy's purpose is to help people identify what makes them come alive and thrive. www.linkedin.com/in/betsycrouch

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Zoe Galvez

Co-Founder ImprovHQ

ZOE GALVEZ is one of the most beloved instructors of improvisation in the Bay Area and beyond. She has introduced thousands of clients to the magic of improv. With over a dozen years of coaching and performance experience, she is a long time member of the Screen Actors Guild (SAG), the American Federation of Radio and Television Artists (AFTRA) as well as a Main Stage company member of the nationally-acclaimed BATS Improv in San Francisco where she performs regularly. She is a pioneer in bringing improvisational theater to the world of business.